May 13, 2025American Marine & Motorsports
Essential Factors to Consider When Purchasing a Power Generator
When the power goes out, having a reliable power generator on hand can provide peace of mind and keep your household running smoothly. Before making
April 10, 2025American Marine & Motorsports
Understanding the Different Types of Outboard Motors
Selecting the right outboard motor can be a fun adventure, especially with many diverse options. Whether you're new to boating or a seasoned
American Marine and Motorsports
Since 1991
Our main retail location houses our new watercraft and ATV/UTV showrooms, covering an expansive 200,000 square feet, the largest in the Midwest. American Marine & Motorsports is known for having the greatest selection of new watercraft and ATVs, all indoors and under one roof. Our professional Sales Team reflects decades of experience to assist customers in choosing the watercraft or ATV that best suits their needs and budget. The Accessory Department provides industry leading products and expert consultation to satisfy the needs of the new watercraft or ATV buyer, as well as the longtime recreational equipment enthusiasts for all their needs.
See What Our Happy Customers Have To Say
Click the site links to see all reviews
Jim Steimel
Tom at the lake was very helpful. Was very knowledgeable and helpful. All and all a very nice experience and would definitely rent from there again. Late model pontoon with all the amenities.
View on GoogleMay. 27, 2023brett tomczak
Jimmy Kane was a pleasure to work with on our new pontoon purchase. Ben King gave us a thorough walk through of our new boat during pick up. Big thumbs up for Jimmy and Ben. They're rockstars.
View on GoogleMay. 23, 2023Jeff H
Great job getting the finance portion done in a timely manner with friendly and excellent service. The explanation of the boat function was good. Unfortunately, the boat did not operate as expected and after calling, I was put on hold for an extended period of time and they were not available to help. My boat is still in my driveway.
View on GoogleMay. 23, 2023Gilbert Boivin
Great service from Burton Auther. He helps the Veterans of Menominee Nation with an ATV raffle for past 4 years. I also purchased a UTV
View on GoogleMay. 22, 2023Joe Biese
Used OMC for better than 30 years. Boat was ready for an upgrade. After some research decided on Suzuki DF60. Burt gave me a great deal. Motor is incredibly quiet.
View on GoogleMay. 21, 2023William Veit
Good service at reasonable costs.
View on GoogleMay. 22, 2025Marty Orlando
Purchased a pontoon and boat lift from Jake! Very good buying experience from start to finish. The guy’s that installed the boat lift were very professional and friendly!
View on GoogleMay. 18, 2025Debra Norton
When I chose American Marine to store my boat last fall I had set a date to pick it up this May. When I picked it up, my boat was water ready! I literally left there and put it in the water and started it right up! Very friendly fast service!
View on GoogleMay. 10, 2025Greg Schaller
Had a great day on the water yesterday with one of the rental pontoon boats. Tom made the rental process very easy and explained everything in detail which made our experience even easier. We highly recommend American Marine if you're looking to rent one of their boats and enjoy a relaxing day on the lake! Thank you, Tom! We'll definitely be back later this summer!
View on GoogleMay. 5, 2025Meru Szper
We purchased a pontoon boat here in 2020 and have used their winter storage and service every year since. Good people. Reliable service.
View on GoogleApr. 30, 2025Scott Daly
The service team at American Marine Provided exceptional service every time I’ve engaged them
View on GoogleApr. 29, 2025Bruce Hurtis
Spent 1/2 hour picking out a boat and accessories agreed on a price waited 1 hour for paperwork when I went to sign noticed they had wrong boat on paper . 1/2 hr later they came back and said sorry we priced wrong boat the one we want is 7000$ more ! All in all spent 2 1/2 hrs and left without a boat. Problem solved the next day ordered the boat!
View on GoogleApr. 26, 2025Chris Bellomy
Neal Stahl (sales rep)and Jenny Poppe (accessories dept) for being new to the company you did an amazing job. Answered all my questions and got me what I wanted. Very professional people
View on GoogleApr. 18, 2025D B
Service was quick and efficient. The price was vary reasonable and Dave Allender at the counter was one of the nicest guys ever. He knew his stuff and was happy to help.
View on GoogleApr. 17, 2025Jason Fischer
Today I purchased a used pontoon from Jake. Financing done by Dave and Frankie was done perfectly. And a great experience with David Allender To finish off the delivery. Thank you guys and keep up the good work.
View on GoogleApr. 11, 2025Keith Worley
I heard your service is very good. Be there soon
View on GoogleApr. 1, 2025Paul Steltenpohl (BP Legend)
Fantastic boat selection. Solid and competitive pricing. Great staff.
View on GoogleMar. 2, 2025Eric Nelson
I can't express how helpful and knowledgeable my salesman Rick Coello was with the purchase of my sons Kayo 110 bull atv. I would highly recommend America Marine & Motorsports!
View on GoogleDec. 21, 2024Roger Thundercloud
Rick Corello did a amazing job
View on GoogleDec. 5, 2024Bill Sauve
Always great service at a fair price.
View on GoogleNov. 19, 2024Chad Baumgartner
I went and looked at things I can't afford.
View on GoogleSep. 19, 2024Lori Murphy
A BIG thanks to Brian Liebe…Love my Mokwheel e-bike and the deal I got from Brian!
View on GoogleSep. 16, 2024Kris Brendel
Recently purchased a Misty Harbor pontoon boat from Randy Zimmerman. He was extremely knowledgeable and we both enjoyed getting to know him. Definitely more than just our salesman. Highly recommend American Marine and Randy.
View on GoogleAug. 9, 2024Stacie Lisowski
My recent experience in purchasing a 2024 CForce ATV was excellent. John Reed made the entire experience very pleasurable from beginning to end. Tim in the Service Department explained things well when we picked up the ATV. I have purchased many products from American Marine over the years and will recommend John Reed to all of my friends. Pat Lisowski
View on GoogleAug. 5, 2024Rich Cable
I recently got a new dock from American Marine & Motorsports, Rick was helpful and patient. He answered our many questions, helped us build a dream dock within our budget and most importantly to us, in time to enjoy it for the whole summer. Definitely recommend.
View on GoogleJul. 18, 2024Tara Grignon
Burton Arthur is a pretty awesome salesman!
View on GoogleJul. 17, 2024Mary Lepscier
Burt Thanks for helping me with me my boat motor! With all my phone calls pestering you, you keep looking. Thank you! Mary Lepscier
View on GoogleJul. 11, 2024Emilee Hoffman
Great service by Burton Arthur with our pontoon, dock and lift purchases.
View on GoogleJun. 24, 2024Erica Earley
Ric and team were amazing getting us into new boat
View on GoogleJun. 22, 2024Dane Salvationarmy
I just picked up my new boat yesterday. My salesperson Burton Arthur was great to work with and really worked hard to get me the best deal on my new boat. Highly recommend giving him a call. I drove from Madison to get my boat and it is worth the drive.
View on GoogleMay. 9, 2024James Wojtech
Once again Rick Coello delivered as promised two Amish chairs and table. He personally carried and set everything up on my outdoor deck.Thank you Rick.
View on GoogleMay. 9, 2024Damon Wilcox
Met Rick Coello at the sports show in Milwaukee. Rick helped me purchase some beautiful outdoor furniture. Dealing with Rick was a pleasure and the transaction was easy. Thank you Rick!
View on GoogleMay. 7, 2024Dale Vande Walle
Have had a few interactions with service writer David Allender, including today. Each time he has been very courteous, friendly and responsive to my questions/concerns. He seems very knowledgeable of the products and services they provide. Genuinely seems to care about the customer. Purchased a ladder for my pontoon today and David was very helpful in making it happen. Of the service writers there, would definitely recommend him.
View on GoogleMar. 29, 2024Karen Grupe
We were looking for a new dock for the first time. Burt was excellent to work with. He answered all our questions, showed us the large variety of solutions they offered and provided various cost scenarios. He even met us at another location to show us 2 of the products in use. If we have another need, we will be asking for Burt Arthur to help us. I highly recommend him.
View on GoogleMar. 23, 2024Maddie McCoy
My mom and I spent 4 days at the American Marine during the 2024 Boat Show Weekend. Burton Arthur was excellent at making us feel welcome, appreciated, and comfortable. Highly recommend!
View on GoogleMar. 1, 2024Konrad Mitchell
Cute puppies!
View on GoogleFeb. 23, 2024Lynn Komoroski
We had a great experience with Matt Devey. He was very helpful and knowledgeable. I would recommend him and American Marine for a purchase.
View on GoogleJan. 29, 2024Paul Hinkhouse
Great experience! Thanks Rick and Eric!
View on GoogleJan. 23, 2024Diane Heling
We had a great experience dealing with Matt at American Marine today! He was very informative, polite and a pleasure to work with.
View on GoogleJan. 18, 2024Larry Shauger
I had an excellent experience the past couple of weeks with American Marine & Motorsports. I stopped in late one evening right at closing to look at some boats. Rather than tell me to come back when they open up the staff found Nate and Rick (two salesmen that were willing to stay late) to show me their inventory. After showing me some beautiful new boats they found a really nice used one that was just what I was looking for. On top of that, Josh from the business office said that due to his relationship with several lenders and their sheer volume of business he could find some great financing. And he came through better than I expected. I'd like to send out a huge thanks to Nate, Rick, Josh, and the entire staff at American Marine & Motorsports. Everyone I talked with was courteous, knowledgeable, and professional. My family is looking forward to many fun times on the water this summer.
View on GoogleDec. 27, 2023Corey Rice
Enjoyed working with the Vanderhall team. They helped me with great service and accessories for my car.
View on GoogleDec. 7, 2023Stephanie Dodge
Thank you Matt, Frankie, and Ben! These gentlemen went above and beyond to help us find what we were looking for at an affordable price! We appreciated doing business with you 🙂
View on GoogleDec. 5, 2023Matt S
This was the best experience I’ve ever had dealing with anyone sales related. Their selection is unbelievable. Their sales staff is five star by any measure. Everyone including the cashier was wonderful to deal with don’t miss out on great pricing Veterans discount of $500 ! 5 star
View on GoogleNov. 29, 2023Sherri Roskopf
Ben King was awesome. Went over everything, very thorough, and very knowledgeable. A pleasure to do business with.
View on GoogleOct. 13, 2023Glen Lasch
My salesman, Rick, not only sold me the boat, but was able to mediate some disputes I had with the service department. This is the second boat I have bought from him and have been extremely happy. Also, very happy with the fellows in the parts department.
View on GoogleSep. 27, 2023Mark Becher
Mike Grueb went above and beyond in helping me resolve a service issue for my boat. He even pointed out a bulletin that I didn't know about. That kind of service takes the stress right our of your day!
View on GoogleAug. 30, 2023Mike Vanden Busch
We purchased a 2021 Manitou pontoon recently from American Marine with the help of Burt our salesperson. He was very helpful in listening to our needs and matched us with a pontoon that we really enjoy. They took care of getting the boat and trailer titled and registered accordingly. The demo of the boat, motor, and accessories was top notch along with a thorough cleaning of a 2 year old boat that they had in their inventory. Thanks Burt and the rest of the team at American Marine!
View on GoogleAug. 2, 2023Theresa Guelker
My son and I went on a 2-day fishing trip to Shawano Lake in May 2023. Rented a boat from American Marine. Very enjoyable and easy experience. Tom at the Lake was friendly and helpful. Would definitely rent from them again.
View on GoogleJul. 22, 2023Bobbi Schaefer
Burton and Eric were the best! Never felt pressured to buy anything. Extremely nice people and very easy to work with. Would highly recommend this place to everyone!
View on GoogleJul. 18, 2023Kevin Horeis
I had sent a message thru the website for a pontoon rental, and someone else from the other location setup my reservation. I got there and no reservation. Tom at the lake got it all squared away and we were good to go. Really nice pontoon with an electric Bimini and a 100 hp Honda motor. Quiet and easy on gas. The pontoon was really clean.
View on GoogleJul. 16, 2023Dylan Alexandroni
Ric Burris did a fantastic job and answered all of our questions. Very pleased and made our purchase very easy
View on GoogleJun. 28, 2023Todd Spindler
Burt did a great job helping design and choose two lifts and a dock. Great follow up through the process, and an excellent installation by Chris and his crew. Very pleased with the service and equipment.
View on GoogleJun. 26, 2023Laurie Bayer
Russ is amazing. Last night he came to our rescue once again. Shocking how you can tell him the noise a boat is making and he can troubleshoot it over the phone.
View on GoogleJun. 24, 2023bj gerarden
We love American Marine Service Department. Russ is so great. We have been storing our boats with him for years. He is so knowledgeable! He has come to our rescue numerous times over the years. Thanks Russ for always taking care of our boating needs!
View on GoogleJun. 24, 2023Brian Goodreau
I went out by russ on the lake and got some parts and he was excellent and great to work with he found what i need it and was great to chat with him he did a great job I would go back any time
View on GoogleJun. 23, 2023Jennifer Laaksonen
Although everything was not perfect with this transaction, most of that came down to just some individuals not communicating well or listening to what we wanted. Everyone else was really very nice. Particularly, Ben King. He works in delivery and parts and went through our new boat purchase with us. He was kind, helpful and informative. It was after business hours when we wrapped up, but he did not rush through and made sure we were comfortable with everything before we left. American Marine is lucky to have him, because without our experience with him I think I would have definitely left a lower rating.
View on GoogleJun. 21, 2023Jodi Sipiorski
Ben King walked us thru our pick up and details of our new boat. He was extremely patient, thorough, professional and very knowledgeable. He spent more time than was expected with us on our various questions and needs.. and never once did he make us feel bad for taking up his time. Highly recommend him for any questions or help! Along with him, Rick and the rest of the crew there were also great.
View on GoogleJun. 17, 2023Brandon Adams
I Drove 5 hours to pick up a boat and trade in a side by side. Randy was a excellent sales man and they gave me a great trade in amount. Ben in delivery did a excellent job explaining everything I need to know about my new boat, he was very in depth and willing to answer any questions I had. Overall a great dealership.
View on GoogleJun. 17, 2023Jamison Yorton
Great experience buying a Pontoon boat, from sales to the finance department.
View on GoogleJun. 14, 2023Steve Mortenson
Ric Burris was excellent to deal with. Returned my calls promptly which is always a pleasure. Very customer service oriented.
View on GoogleJun. 2, 2023Anthony Powers
Can’t beat the top notch service from Jake Drakenberg!
View on GoogleJun. 1, 2023Hayden Graybill
Burt is awesome. Great guy to help.
View on GoogleJun. 1, 2023anika
Burt is nice.
View on GoogleJun. 1, 2023Daniel Cervantes Cabezas
Amazing customer service, thank you Rick Pataska.
View on GoogleJun. 1, 2023Trade Masters & Consultants, Inc.
Jake was awesome! He helped me find exactly what I needed. He’s a top seller for a very good reason… he can be trusted!
View on GoogleJun. 1, 2023Jasen Kubowski
Great prices! Great Inventory! Call Jake Drakenberg and you will get 20 plus years of experience in the Marina world working for you now!
View on GoogleMay. 31, 2023Monquie Knope
Jake Drakenberg went above beyond with our new Malibu boat purchase before and after the sale . Had an issue on a Sunday while on the water and he took care of everything that day . Great experience !!! Thanks Jake
View on GoogleMay. 31, 2023Shawn Glinski
Jake Drakenberg is the best in the business, knowledgeable, honest and friendly. From Sales to Service Jake and American Marine deliver an exceptional experience.
View on GoogleMay. 31, 2023Mark Juul
We purchased a UTV CFMOTO 1000XL UForce and Jake D was our salesman...Fantastic! Jake explained all options and answered all questions. Jake was friendly and so informative. We've had our vehicle for a week now and it's all he said it would be! See Jake for a new UTV or ATV and you'll have a great experience! Mark Juul
View on GoogleMay. 31, 2023Lexi Dobberstein
We have been working with Jake Drakenberg for years-he is the best!
View on GoogleMay. 31, 2023Chris Ledvina
Jake Drakenberg is an outstanding salesman !!Very pleased!!
View on GoogleMay. 31, 2023chad koehne
Jacob did an awesome job getting me and my family into the perfect boat.
View on GoogleMay. 31, 2023Scott parson
Worked with Jake Drakenberg to find me the perfect pontoon! His service was impeccable. Took a lot of time to go through various boats and guided us through the whole process. Would certainly go there again!
View on GoogleMay. 31, 2023Cory Bjerke
Had a great experience pontoon shopping. Jake took the time to show us all of the options. He was extremely knowledgeable when it came to the boats they offer. Would definitely go back.
View on GoogleMay. 31, 2023Jason Pansier
Bought wake surf and dock from Jake any issues he made right he even left me help drink his beer just have to be patient there busy they have a lot of things going
View on GoogleMay. 31, 2023Rob G
I’ve worked with Jake Drakenberg at American Marine and Motorsports. He gives tremendous service to me and my family. We have purchased pontoons, boats, and dirt bikes from Jake. He always gets to know you on a personal level and then explains the product thoroughly. I will continue to use Jake for my future purchases and would recommend you do the same.
View on GoogleMay. 31, 2023Dave Passehl
I am so happy working with American Marine and the sales professional, Jake Drakenberg. I have bought multiple Malibu’s from Jake as well as a pontoon and Evinrude outboard engines over the years. I appreciate the friendships I have throughout the entire staff there- service and sales. Thanks for taking care of our family’s summer fun!
View on GoogleMay. 31, 2023Jarrod Rankin
Jake Drakenberg is very knowledgeable and professional. Always a pleasure when dealing with him!
View on GoogleMay. 31, 2023Michael Anderson
That Jake D is one hell of a sales rep for this company. Highly recommended.
View on GoogleMay. 31, 2023Jan Hudgins
Great Customer Service by Burton Arthur really a beautiful facility
View on GoogleMay. 31, 2023Robin Johnson
You did a really great job Burt.!!🙂
View on GoogleMay. 31, 2023MarriedTTMoneyG
Randy was very helpful with helping me find the right machine.
View on GoogleMay. 31, 2023Elite Boss Airsoft
Randy was so helpful, he answered all my questions
View on GoogleMay. 31, 2023Jody Leisang
Great customer service and delivery, thank you Rick pataska
View on GoogleMay. 31, 2023scott and terri stutzman
Great experience! Our salesperson Burton Arthur was very knowledgeable, he helped us select the perfect pontoon boat to meet our needs. Thanks again Burt, see on the lake!
View on GoogleMay. 31, 2023Ayla Leisgang
Hi! Just wanted to let everyone know that I had an awesome helper. Rick Pataska had a lot of great answers to my questions and was able to steer me in the right direction. I will most definitely be going back to him for any further questions or concerns.
View on GoogleMay. 30, 2023Robert Leisgang
Rick Pataska was great and definitely answered all of my questions and concerns efficiently and confidently. I would definitely have him help me with any other questions I have in the future.
View on GoogleMay. 30, 2023Robert Leisgang
Rick pataska was very helpful and knowledgeable!
View on GoogleMay. 30, 2023Daniel Pataska
Rick Pataska took care of business professionaly and promptly. I would recommend American Marine to anyone looking for any powersports
View on GoogleMay. 30, 2023Anntherese Hallgren
Thanks Rick Pataska for your great customer service, you answer many questions,and great delivery. 😊
View on GoogleMay. 30, 2023Kathleen P
Ricky Pataska was very helpful and very knowledgeable, great place to go when looking for your new toys
View on GoogleMay. 30, 2023patricia strebel
Ricky Pataska was extremely helpful in our purchase. Very informative and made the process unstressful. He even helped with the delivery details.
View on GoogleMay. 30, 2023Sara Meyers
Ben King, Randy Pataska, David Allender and Mike Metoxen were all very knowledgeable and helpful getting our new pontoon setup and ready to go!
View on GoogleMay. 30, 2023Maggie Zarter
Jake Drakenberg is BY FAR the best sales guy around. Extremely knowledgeable, leaves no stone unturned and goes above and beyond his call of duty!
View on GoogleMay. 30, 2023Jason DeNoble
I had a great experience buying my new boat at American Marine and the pricing was better than the the other dealerships I spoke with. Jake is extremely knowledgeable and definitely the go to salesperson there.
View on GoogleMay. 29, 2023Troy Pecka
Jacob is a great sales man. I would recommend you work with him
View on GoogleMay. 29, 2023Cole Stepniewski
Jake Drakenberg could sell a Malibu to the owner of Mastercraft, he is that good🤙🏼 By far the most knowledgeable about Malibu and Axis.
View on GoogleMay. 29, 2023Daniel Cedolia
I wanna give these guys a awesome review They have great products and the best selection anywhere! From sales to service and delivery they are top shelf.
View on GoogleMay. 29, 2023David Sitchler
Jake Drakenberg has assisted me on many occasions when I needed parts and services. He is well versed in the business and always makes recommendations that have helped a lot.
View on GoogleMay. 29, 2023Stubborn Brothers Brewery
They put on a heck of a great boat show and are always willing to help. Will take calls day and Night. Jake Drakenburg is incredibly helpful
View on GoogleMay. 29, 2023Jim Steimel
Tom at the lake was very helpful. Was very knowledgeable and helpful. All and all a very nice experience and would definitely rent from there again. Late model pontoon with all the amenities.
View on GoogleMay. 27, 2023brett tomczak
Jimmy Kane was a pleasure to work with on our new pontoon purchase. Ben King gave us a thorough walk through of our new boat during pick up. Big thumbs up for Jimmy and Ben. They're rockstars.
View on GoogleMay. 23, 2023Jeff H
Great job getting the finance portion done in a timely manner with friendly and excellent service. The explanation of the boat function was good. Unfortunately, the boat did not operate as expected and after calling, I was put on hold for an extended period of time and they were not available to help. My boat is still in my driveway.
View on GoogleMay. 23, 2023Gilbert Boivin
Great service from Burton Auther. He helps the Veterans of Menominee Nation with an ATV raffle for past 4 years. I also purchased a UTV
View on GoogleMay. 22, 2023Joe Biese
Used OMC for better than 30 years. Boat was ready for an upgrade. After some research decided on Suzuki DF60. Burt gave me a great deal. Motor is incredibly quiet.
View on GoogleMay. 21, 2023William Veit
Good service at reasonable costs.
View on GoogleMay. 22, 2025Marty Orlando
Purchased a pontoon and boat lift from Jake! Very good buying experience from start to finish. The guy’s that installed the boat lift were very professional and friendly!
View on GoogleMay. 18, 2025Debra Norton
When I chose American Marine to store my boat last fall I had set a date to pick it up this May. When I picked it up, my boat was water ready! I literally left there and put it in the water and started it right up! Very friendly fast service!
View on GoogleMay. 10, 2025Greg Schaller
Had a great day on the water yesterday with one of the rental pontoon boats. Tom made the rental process very easy and explained everything in detail which made our experience even easier. We highly recommend American Marine if you're looking to rent one of their boats and enjoy a relaxing day on the lake! Thank you, Tom! We'll definitely be back later this summer!
View on GoogleMay. 5, 2025Meru Szper
We purchased a pontoon boat here in 2020 and have used their winter storage and service every year since. Good people. Reliable service.
View on GoogleApr. 30, 2025